She is open-minded, resourceful while being a very pleasant sparring partner
At NIZO we developed a novel technology named Thelometry™ (from the Greek thelo: to desire, wish; to love). This technology employs non-invasive consumer responses measuring intrinsic “wanting” which drives the actual consumers buying decision, often taken sub-consciously. Ginny helped us analyzing how such an innovative technology could fit in the toolbox that marketing departments in consumer goods companies use. To be able to do so, Ginny had to quickly learn the ins and outs of the technology and explain to us how such a technique would be received by marketeers. Ginny showed that she knows both worlds and helped us understanding how to position the technology. In addition, she used her strong network to find marketing experts willing to help us. Ginny’s personality was of great help during such discussions as she is open-minded, resourceful while being a very pleasant sparring partner in developing ideas.